Senior Sales and Marketing Manager Job in Nigeria

Willers Solutions Limited - Our client, a reputable firm in the safety consultancy sector, is recruiting to fill the position below:

Job Title: Senior Sales and Marketing Manager

Location: Nationwide
Employment Type: Full-time


  • The Senior Sales & Marketing Manager plays a critical role in driving business development activities, overseeing marketing strategies, and managing sales operations. The incumbent will be responsible for identifying opportunities, developing sales plans, managing staff, and ensuring the achievement of sales objectives.

Key Responsibilities

  • Identify trendsetting ideas by researching industry events, publications, and announcements, and tracking individual contributors' accomplishments.
  • Locate or propose potential business deals by contacting potential partners and exploring opportunities.
  • Screen potential business deals by analyzing market strategies, deal requirements, and financials, and evaluating options.
  • Develop negotiating strategies and positions by studying integration of new ventures with company strategies and operations.
  • Close new business deals by coordinating requirements, developing contracts, and integrating contract requirements with business operations.
  • Protect the organization's value by keeping information confidential.
  • Update job knowledge by participating in educational opportunities, reading professional publications, and maintaining personal networks.
  • Develop marketing and sales strategies, sales plans, and profit targets for the organization.
  • Manage all sales units heads with oversight on activities, tasks, and reports.
  • Ensure deliverables fit into overall strategic plans.
  • Monitor the performance of the sales team by establishing a system of reports and communications involving sales reports.
  • Lead the technical sales team by creating ongoing activities that promote the company and its products/services.
  • Maintain sales volume, establish and adjust selling prices by monitoring costs, competition, and supply and demand.
  • Manage and oversee the sales team to meet specified targets within given time frames.
  • Develop yearly sales and marketing budgets with inputs from all allied departments.
  • Oversee social media platforms, online marketing, marketing communication, brand communication, and public relations.
  • Explore and identify new sales avenues/opportunities for products.
  • Plan and execute new initiatives and strategies for expanding product markets and growth.
  • Manage, strengthen, and leverage customer relationships across all main customer groups.
  • Build competent, effective, efficient, and result-oriented sales teams.
  • Analyze market intelligence on competition and strategize accordingly.
  • Implement and maintain quality systems and continuous improvement methodologies.
  • Manage difficult circumstances pertaining to sales, marketing, and administration.
  • Prospect for and secure new business deals and meet sales targets.
  • Develop and deploy competitive market plans and strategies to promote the company's products and services.


  • Bachelor’s Degree in a related field, preferably Engineering (Chemical, Mechanical, Electrical, etc.)
  • Minimum of 7 years' cognate experience (preferably in the Fire business), with a wide network of contacts throughout the West African region
  • MBA is an added advantage
  • Must be 37 years and above
  • Successful track record in developing and implementing effective sales and marketing strategies
  • Keen awareness of clients' preferences, ability to adapt quickly to new market trends, and a strong drive for results
  • Strong, decisive, results-oriented leader who can develop and manage relationships across the company
  • Ability to lead, motivate, coach, and teach others
  • Active use of Customer Relationship Management (CRM) tool
  • Commercial attitude, existing network/knowledge of consultants, specifiers, construction companies, architects, and end-users is an asset
  • Able to learn and understand products technically and support customers in technical questions
  • Product knowledge in Fire systems, HSE products, Access, CCTV, and Intrusion is a plus
  • Willingness to travel frequently

Application Closing Date
25th February, 2024.

How to Apply
Interested and qualified candidates should send their CV to: using the Job Title as the subject of the mail.